Project

College campus maps: wayfinding illustration and design for Santa Barbara’s world-renowned community college. My map design standardized brand identity across the school’s three general-use maps (the main campus and two satellite campuses), paying special attention to visual hierarchy and iconography.

The final products had to be versatile (for use online, in print publications, and on-campus kiosks), visually hierarchical, and beautiful—so a user can, at a glance, get where they need to go.

Components

Digital: PDF version for website

Print: letter-size version for flyers and course catalog

Environmental: user-oriented, large-size version for kiosks

My style guide revision (SBCC’s first in 14 years) established uniform, consistent, and easy-to-follow standards and procedures for campus departments and organizations using the SBCC branded identity assets.

Testimonial

“Working with Keir on a map project was so easy! He toured each campus to make sure all details matched reality on the ground, developed a look consistent with SBCC’s existing identity, and unified the branding across digital pieces and campus kiosks. Keir was professional and responsive, turning around each project stage quickly, and delivering final design files I could work with for future updates.”

Melanie Bélanger
Marketing Communications Specialist,
Santa Barbara City College