Account management, annual and research report design for VSI, an international nonprofit dedicated to improving women’s health in developing countries. Culminating a multi-year branding and identity project, these publications had to speak to multiple audiences (governments, physicians, and financial donors) on an international scale. I helped burnish the organization’s urgent mission—providing the life-saving drug Misoprostol to new mothers in rural areas—with vibrant colors and icons, informative charts and maps, and compelling, aspirational photography of the women and children who benefitted from VSI’s work. The organization ended its mission successfully in 2015.


Branding: Visual identity

Print: 2009-2010 Annual Report, 2011-2012 Annual Report, 2013 Compendium of Operations Research

Digital: PDF & HTML versions of each report


“Keir helped VSI build our entire brand—including messaging, identity, publications, and a website—starting with only two colors on a business card. It was a great relief to rely on his professionalism and familiarity with the brand as our mission expanded. Our research reports had to distill complex program details into a simple but compelling message, and Keir delivered that with style time and again.”

Amy Grossman, MPH
VSI Marketing & Communications