Menu design upgrade of several different concessions listings at Santa Barbara’s premier concert venue. The Bowl needed brand standardization across 14 versions of 6 separate menu layouts each for food items (Towbes Café, Main Plaza snack carts, and Overlook snack carts) and beverages (Main Plaza Bar, Dreier Bar, and Locals Only Bar).

We combined the venue’s existing brand identity (colors and typography) with new illustrations, delivering static images for the venue website, print-ready layouts for the seasonal program, and poster-sized layouts for onsite signage—all delivered as editable final files for the client to work with in case of future menu item changes.

The new Santa Barbara Bowl menus debuted in print and online during April 2018, the beginning of that year’s concert season.

Print: Design for inclusion in season program

Digital: Iconography and illustration for menu items and partner logos

Environmental: Multiple outdoor poster-sized signage designs