This venerable health and personal care company needed to step up their game for the annual American Academy of Dermatologists conference in San Diego. They chose to go big, coming to Tight Ship with diagrams for a 10’x30’ open trade show booth design with plenty of shelf and storage space.

Keir created 25 separate skins for as many modular booth components, working with Person and Covey’s preferred fabrication vendor. The result: a Tiffany-green look for lightweight sophistication, emphasizing the company’s confidence in their long history of sensitive, science-based skincare products.

See the difference below at right: before, a compact, gray, nondescript backdrop with obscured text and imagery—and after, a vibrant, bright, inviting presence for standing out on the convention floor.

Branding: color palette & typography

Environmental: 10’x30′ trade show booth design