Brand identity design combining original illustration and existing imagery. After 15 years on the job, Oniracom’s elephant logo felt a bit tired, so when the creative agency pivoted to new clientele and operations, their mascot needed a refresh.

We illustrated a new pachyderm that kept much of the previous look (including the distinctive wordmark), adjusted the overall color palette, and then expanded that new identity to a brand style guide, stationery, merchandise, apparel, and anywhere the logo appeared online.

Branding: logo, style guide

Print: business cards, stickers

Fabrication: t-shirts, table throw