Brand identity and collateral design for a Northern California social research firm. Applied Survey Research (ASR) sought a fresh and energetic redesign for their existing brand. We collaborated with their in-house creative team, developing an identity of “data as a catalyst for change.”

We created a logo lockup amplifying existing ASR traits: an icon combining bar and pie graph data, a customized logo typeface, and a revitalized color palette. We consolidated overall typography into two versatile, usable font sets and also cranked up the existing ASR blue to a vivid sapphire, supporting it with four cool tints and three accent colors.


Branding: logo, style guide

Print: business cards, letterhead, envelope


“Tight Ship displayed hard work, flexibility and professionalism throughout this project. Julia and Keir understood the essence of what ASR wanted our new brand identity to convey, and their contributions at each stage of this collaboration helped us push forward. The language they used when presenting each logo option showed that they had heard us, and the style guide’s level of detail and explicit structure will be a huge help as we roll out this new identity.”

Michelle Luedtke
Senior Graphic Designer and Central Coast General Manager 
Applied Survey Research