It’s been a bit since I had good reasons to update the ol’ portfolio, but here’s one of at least three that 2026 has allowed me: four maps of two Atlanta-area interstates and their respective toll/express lanes, maintained by the Georgia State Road and Tollway Authority (SRTA).

My task was to create four static 11″x17″ tabloid-size maps for two different sections of I-75 and I-85 in the northwest, northeast, and southeast environs of greater Atlanta, for general public awareness of this ongoing transportation initiative. These maps show all the “Peach Pass” express lane access points (which were often different from the usual on/off ramps) and differentiate between conventional and (during rush hour) reversible traffic lanes.

I used a vector-file base derived from Open Street Map, picked apart layer by layer, re-colored, and augmented with work in Adobe Illustrator and InDesign. Different road colors (all derived from existing SRTA branding) denoted different traffic flow arrangements as well as different project stages (the original I-85 Express vs. the more recent I-85 Extension of those lanes).

Brief aside: if 13-year-old Keir, who was obsessed with the old Thomas Guide road and street maps circa the late ’80s/early ’90s, knew that 49-year-old Keir would get to make big-city freeway maps, I think his mind would be blown. He’d also probably say “what took so long for this to happen?” which is…a longer story for another time.

Thanks to the team at Alloy Marketing for their collaboration and flexibility in working with me. Thanks especially to Katherine Rubistein for reaching out to me and managing the project with professionalism and aplomb.

Digital: Full-color, branded, print-ready digital PDF versions