Five wayfinding maps—three for signage and two for the web, all with labels in two languages and various directional orientations—of the Denver Botanic Gardens York Street location.
Initially, the Gardens required a new look for six maps (three on-site signs and three online versions). Not a complete visual overhaul, but not a continuation of their current assets. I used a pared-down list of labels and points of interest, to allow less clutter as well as balance new graphic elements and special-event branding.
However, everything changed right about when I delivered my first round of work. My client realized the budget/timeline stars weren’t aligning for their original goals, so a new project leader worked with me to salvage the job by compiling five maps: four integrating the special “Blue Grass, Green Skies” event branding and one updating an existing vertical banner with that event’s points of interest.
Almost all of this involved substantial re-layout, so while I was now working with suites of old assets created by other designers, I was effectively making new maps for all but one of these pieces. Fortunately, this “yours, mine, and ours” compromise finished strong thanks to flexibility from everyone. Deadlines will do that!
The end results were: two bilingual “Blue Grass, Green Skies”-branded signs (one 52″x30″horizontal, one 48″x42″ vertical), one bilingual Denver Botanic Gardens-branded sign (44″x121″ vertical, featuring photography), and two tabloid-sized online “Blue Grass, Green Skies”-branded PDFs (one English, one Spanish).
Digital: Full-color, branded, carefully-compressed digital PDF versions
Environmental: Full-color, branded, vector- and pixel-based fabrication-ready versions
Five wayfinding maps—three for signage and two for the web, all with labels in two languages and various directional orientations—of the Denver Botanic Gardens York Street location.
ClientDenver Botanic GardensServicesDigital, EnvironmentalYear2025Linkwww.botanicgardens.org