I believe maps for wayfinding should be intuitive and accessible reference tools, created to help users find out what they need to know and get where they need to go as quickly and easily as possible. That doesn’t mean that maps for wayfinding must be utilitarian and boring, though. I love to create stylish and beautiful digital map illustrations—branded to match a client’s visual identity guidelines—that invite viewers to visit and experience the places those maps depict.

Below are examples for nonprofit associations (used in general branding, event collateral, and fundraising support campaigns) and college campuses (used as both online reference and physical wayfinding).